The Seltz Store

About us

We’re a dedicated, online retail platform designed with brand discovery in mind. If you’re new to Hard Seltzer or think you’ve tried it all then we’re the ones for you. A true, one-stop, Hard Seltzer shop! You can pick & mix, grab a box of your favourite flavour or sample one of our discovery variety boxes. The choice is yours!

All orders are lovingly picked, packed and dispatched from our facility here in East Sussex and sent to Seltz Store fans all over the nation. We’re proud to work with lots of new, exciting innovative beverage brands from the UK and even abroad. Our list of products is ever growing so make sure you're signed up to our mailing list to be notified when a new flavour drops!

Making the world a better place

Part of what makes this sector so special is the desire to make the world a better place. Alot of our brand partners donate portions of their profits to charities covering everything from wildlife protection, fresh water initiatives and even LGBT rights. We’re keen to promote these social missions where we can so look out for these on individual brand and product pages.

As an environmentally conscious company, we're always trying to reduce our impact on the world we live in. From the aluminum cans your seltzer is housed in, to the cardboard boxes we deliver to your door, everything you receive from us is fully recyclable.

We’re here to help


Our mission is to be the 'go to' for Hard Seltzer fans up and down the UK. I hope that whilst shopping with us you're able to discover new brands, explore new flavours and no doubt ignite a new passion for this awesome drink category!

Tom Crane


Sign up to our newsletter and get dibs on new products and more: